As schools across the country celebrate Farmhouse Breakfast Week, Kellogg’s has awarded £1000 to the Coppice Academy to enhance their breakfast provision for pupils.
The academy based in Newcastle-Under-Lyme, which is part of the Shaw Education Trust, is one of many schools throughout the country that has been selected by Kellogg’s to receive the funding in celebration of the food company supporting school breakfast clubs for 20 years.
Principal of the special academy, Diane Ahearn, commented: ““We are so grateful to receive this generous donation. The funds will go towards purchasing the resources we need to continue to provide our Breakfast Club to pupils.
“Thank you Kellogg’s for your support and enabling us to further this provision.”
The Academy’s club has been running since 2016, with 100% of pupils being able to access a warm drink and a piece of toast in their tutor rooms.
This provision enables staff to discreetly target particular pupils and encourage those who have attendance issues, while offering all pupils equal access to the service.
Commenting on the benefits of running the club, Mrs Ahearn said: “By providing our pupils with breakfast we see improvements in concentration levels, attendance and punctuality, behavior, and attainment and achievement at school.”
Kellogg’s has supported 3,000 school breakfast clubs with funds, food and training over the last 20 years – that’s 70 million bowls of cereal to children all over the UK since 1998.
According to Kellogg’s research, 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club.
Kate Prince, Corporate Social Responsibility manager, at Kellogg’s, said “We’re proud to have spent 20 years supporting so many schools across the UK.
“We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”
The funding received from Kellogg’s comes at an ideal time, as the academy participates in the annual Farmhouse Breakfast Week campaign which encourages people to rethink their morning routine and make time for breakfast.
To celebrate the campaign, the Coppice Academy has introduced a range of new foods to their breakfast club provision, including fruit muffins, yoghurts and cereal bars.
Thanks to the support of Kellogg’s, the academy hopes to continue to provide pupils with a variety of foods as part of their breakfast club.